Chunky Monkey…..…not so natural after all?

Ben & Jerry’s say it ain’t so! Well actually I’m not a big ice cream fan and I’ve never had Ben & Jerry’s but I still feel like an injustice may have been committed. Ben & Jerry’s has announced that it will no longer include the term “all natural” on its products. This move prompted by a complaint from the Center for Science in the Public Interest.

At the heart of the CSPI complaint is that the ice cream contains man-made ingredients like partially hydrogenated soybean oil, corn syrup, corn syrup solids and alkalized cocoa powder. The use of marketing terms such as “all natural” implies that the product might be healthier than another product.

In response, Ben & Jerry’s contends that they remain committed to using natural ingredients but….We don’t want there to be any questions about our “All Natural” claims. We don’t think the “all natural” claims are the best way to convey our current core values, which focus on the use of milk from family farms that don’t use rBGH, the use of certified fair trade ingredients, the use of cage-free eggs and the use of suppliers that work for social justice. So whether or not we use an “All Natural” claim on the package, we’ll continue to use the most natural ingredients we can find.

 It should be noted that the FDA does not have a definition for what is deemed to be “natural” and no way to enforce the use of the term. For example mercury and lead are natural…..but I wouldn’t want them in my food.

So what do you think? As a consumer are you responsible to decipher nutrion labels and “deceptive” marketing practices?



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